Zu Yanbin and Liu Shu 2024. Students’ perception on the optimized e-commerce course in Zhumadian Vocational and Technical College based on ARCS incentive model. Journal of Technology and Humanities. 5, 1 (Jul. 2024), 39-47. DOI:https://doi.org/10.53797/jthkkss.v5i1.5.2024.