Opportunities and Challenges in the Transformation and Development of Traditional Newspaper Groups in the Context of Media Convergence: A Systematic Literature Review
DOI:
https://doi.org/10.53797/jthkks.v6i1.1.2025Keywords:
Media convergence, Traditional newspaper groups, Digital transformation, Content innovation, Technological integration, Policy supportAbstract
In the era of media convergence, traditional newspaper groups are undergoing profound transformations driven by digitalization and changes in audience behavior. This systematic literature review examines the opportunities and challenges faced by traditional newspaper groups during their transition under the influence of media convergence. Key dimensions of analysis include content innovation, technological integration, organizational restructuring, and policy support. The findings indicate that while advancements such as content innovation, artificial intelligence, and big data provide significant opportunities to enhance audience engagement and operational efficiency, challenges persist in the form of resource constraints, organizational resistance to change, and the need for sustainable revenue streams. Moreover, government policies play a critical role in encouraging media organizations to adopt innovative strategies and develop multi-platform ecosystems. This review highlights gaps in cross-regional and quantitative studies, emphasizing the necessity of further research to assess the long-term impacts of digital transformation. By synthesizing existing literature, the study offers valuable insights and practical recommendations for traditional newspaper groups to navigate the complexities of the digital era and achieve sustainable growth. However, further research is needed to address the limitations identified in this review.
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