Green Marketing: The Distribution and Physical Evidence Practices Required by Polythene Manufacturing Companies for Consumer Sustainability in South-South Nigeria

Authors

  • Friday Ekahe Abanyam Department of Business Education, Faculty of Education, Ambrose Alli University Ekpoma, Edo State, NIGERIA
  • Victor Attah Abanyam Agricultural Education Unit, Department of Vocational Education, Faculty of Education, University of Calabar, Calabar, Cross River State, NIGERIA

Keywords:

Green marketing, Green distribution and physical evidence practices, Consumer sustainability, Polythene manufacturing companies

Abstract

The main aim of this study was to articulate the green distribution and physical evidence practices required by polythene manufacturing companies for consumers’ sustainability in South-South Nigeria. The descriptive survey research design was adopted for the study. The study was conducted in the six States of South-South Nigeria. The population for the study was 323 comprising of 35 Marketing Lecturers, 60 Managers of polythene manufacturing companies, and 223 polythene consumers in South-South Nigeria. Due to the manageable size of the population, no sample was drawn. A structured questionnaire and focus group discussion (FGD) guide were the instruments used to collect data. the research instruments  were validated by five experts. The reliability of the instruments was ascertained by the use of Cronbach Alpha reliability method. The total reliability yielded a co-efficient of 0.89, which  indicated that the instruments were highly reliable. The questionnaire was administered directly to the respondents with the help of five research assistants. The data collected for this study were analyzed using mean, standard deviation and Analysis of Variance (ANOVA) statistics. The study found 18 green distribution and 17 green physical evidence practices that are highly required by polythene manufacturing companies for consumers’ sustainability. Based on the findings of the study, it was concluded that the adoption of green distribution and physical evidence practices is highly required by polythene manufacturing companies to ensure consumers’ sustainability. It was recommended, among others, that polythene manufacturing companies should maintain high ethical standard in their marketing practices in order to ensure sustainable consumption of green products.

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Published

2021-05-21

How to Cite

Abanyam, F. E., & Abanyam, V. A. . (2021). Green Marketing: The Distribution and Physical Evidence Practices Required by Polythene Manufacturing Companies for Consumer Sustainability in South-South Nigeria . Journal of Technology and Humanities, 2(1), 31-41. Retrieved from https://ejournal.jthkkss.com/index.php/jthkkss/article/view/20