Students' perception on the optimized e-commerce course in Zhumadian Vocational and Technical College based on ARCS incentive model

Abstract

At present, students at vocational colleges usually lack good learning habits and autonomous learning ability. China’s e-commerce industry has developed rapidly in recent years due to policy support, and thus the positioning and the curriculum design system of the e-commerce major urgently need to be improved and upgraded. This research aims to e. Applying the ARCS (attention, relevance, confidence, and satisfaction) motivation model, this research investigated the actual students’ motivation at Zhumadian Vocational and Technical College to obtain a more effective classroom design of the e-commerce course. The four elements of the ARCS motivation model, as independent variables, will examine within a conceptual framework on whether they have an impact on students’ motivation to sustain in the course, which is the dependent variable. According to the result of findings, these construct have correlation each other, either strong, week or moderate.