The Midnight Siren: Bringing the Elegance of Kebaya to Life through an Interactive Digital Catalog in Scratch
DOI:
https://doi.org/10.53797/jthkks.v6i2.1.2025Keywords:
Scratch, Digital fashion, Interactive catalog, Kebaya, Interaction design, Brand storytellingAbstract
Digital fashion presentations often fail to capture the essence and aesthetic value of complex garments like the modern kebaya, resulting in a loss of narrative and detail. This research explores the use of the visual programming platform Scratch, which is generally educational, as a medium for creating an immersive interactive digital catalog. Utilizing the ADDIE methodological framework, the study developed and evaluated a prototype catalog for the "The Midnight Siren" collection based on in-depth interviews with nine experts from the fashion industry, digital media, and academia. The findings indicate that this accessible platform can democratize immersive experiences without high-end technology, transform product presentation from static imagery to meaning-rich dynamic narratives, and demonstrate the significant potential of creatively recontextualizing a platform beyond its original function. This study concludes that creativity in interaction design, rather than technological sophistication, is the key to creating compelling fashion brand communication and offers innovative solutions for independent designers.
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Copyright (c) 2025 Farah Az Zahra, Irma Russanti, Farah Najwa Ahmad Puad
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