Development of Scratch Generative Design in Designing Cyber-Tech Themed Motifs as Innovation in Modest Sporty Casual Fashion Products
DOI:
https://doi.org/10.53797/jthkks.v6i1.7.2025Keywords:
Generative Design, Modest Fashion, Scratch Application, Textile Design, Digital Motifs, Cyber-TechAbstract
The contemporary fashion design paradigm is undergoing a fundamental shift toward integration with digital technology. Amidst this transition, the Indonesian modest sporty casual fashion market confronts the critical challenge of design uniformity and aesthetic repetition despite its exponential growth. This research addresses this innovation gap by exploring the implementation of generative design using Scratch, a platform commonly utilized within the game education domain. Adopting the ADDIE (Analysis, Design, Development, Implementation, Evaluation) methodological framework, this study aimed to formulate a design method for Cyber-Tech themed motifs. The findings demonstrate a successful recontextualization of Scratch's visual block programming from game development into an innovative textile design method. Utilizing this approach, the researcher produced 6 original motif prototypes, which were subsequently applied to fashion products via digital printing. To validate the results, the prototypes were assessed by 9 experts. The final analysis confirms the achievement of aesthetic coherence between the motif, material, and silhouette. This study proves that an educational tool can serve as a professional design solution to overcome market stagnation and diversify aesthetic offerings.
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Copyright (c) 2025 Nafiatus Fauchiyah, Irma Russanti , Mohamed Amiruddin Ismail
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