Exploration of Tucking Techniques on Cotton Fabric for Modern Casual Wear: Digital Design Approach and Promotional Opportunities with Scratch
DOI:
https://doi.org/10.53797/jthkks.v6i1.6.2025Keywords:
Tucking Technique, Cotton Fabric, Casual Wear, Digital Design, Scratch, Interactive PromotionAbstract
This study aims to explore the application of tucking techniques on cotton fabric as an innovation in modern casual fashion design, as well as to evaluate the potential use of the Scratch platform as a medium for visualization and promotion of designs. The tucking technique, which manipulates the fabric surface by creating permanent folds, is considered to have high aesthetic and structural potential but is still rarely integrated into everyday casual wear, particularly in the context of cotton-based design. This study employs a qualitative approach using the ADDIE development model and is supplemented by in-depth interviews with five professional respondents in the fashion and textile industry. The results indicate that tucking techniques are relevant for casual wear as they enhance aesthetic value, create dynamic visual silhouettes, and strengthen consumers' perception of product quality. Cotton fabrics such as twill and poplin are identified as the most suitable materials for this technique. Additionally, the Scratch platform is effective in conveying design concepts in an interactive and educational manner, though it has limitations in representing realistic textures. Scratch has the potential to support digital fashion product promotion, especially for novice designers and small-scale businesses. These findings demonstrate that the integration of textile technique exploration and digital approaches can open new avenues in contemporary clothing design and promotion strategies. This research is expected to contribute to the development of innovative, sustainable, and adaptive clothing designs that align with technological advancements and modern market preferences.
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