Development of an Interactive Kebaya E-Catalog Based on Scratch as an Innovation in the Digital Transformation of Traditional Clothing

Abstract

This research develops a Scratch-based interactive kebaya e-catalog as an innovation for the digital transformation of traditional clothing. Kebaya, as a symbol of cultural identity, faces dissemination challenges in the era of static catalogs. By utilizing Scratch as a visual programming platform, this study offers a digital-based interactive solution. The approach used is the ADDIE development model (analysis, design, development, implementation, and evaluation), beginning with a needs analysis through interviews with fashion industry experts, fashion design practitioners, and academics. Initial findings emphasize the importance of detailed visual representation and intuitive navigation. The developed prototype features an interactive visual selection, allowing users to choose a kebaya to access product information such as dominant colors and prices. This medium also facilitates visual comparison between designs through a sequential click mechanism, enabling users to explore their preferences independently. The e-catalog design successfully combines the aesthetic value of kebaya with a simple yet effective educational function. The use of Scratch demonstrates its potential as a conceptual prototyping medium in professional design. This solution offers a lightweight technology approach to support cultural preservation and innovation in the digital fashion education system.